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About JOYTYDE

Hi, I'm **Piku**, the founder of JOYTYDE. JOYTYDE is a dream that had been quietly sitting in my heart for many years. I was born and brought up in **Delhi, India**, and later moved to **Mumbai**, where I worked as a Software Tester for several years. My professional life taught me to be detail-oriented, patient and always curious about how things work. But there was another side of me that I have always loved just as much — **fashion, dressing up, beautiful little things and spending time with the people I love.** I have always been a fun-loving person. I love dressing up, discovering beautiful things, helping my friends and, most importantly, spending time with them. Friendship has always held a very special place in my heart. Life then took me to **New Zealand**, where I now live with my family. I am married to the love of my life and am a proud mother of two wonderful children — a daughter and a son. Motherhood brought a whole new meaning to my life. But through all these beautiful changes, one dream stayed with me: I wanted to build something of my own.

And Then Came JOYTYDE

I have always loved fashion and the little details that can make you feel special. For me, jewellery has always been one of those details. A beautiful pair of earrings can change an entire outfit. A delicate bracelet can make an everyday look feel special. A quirky pendant can show a little bit of your personality. I wanted to create jewellery that felt **fun, expressive, wearable and full of personality**. And that's how JOYTYDE began. Based in **New Zealand**, JOYTYDE is my little corner of the world where my love for fashion, creativity and jewellery comes together.

From My Dream to Your Jewellery Box

Starting a business of my own has been a completely new journey. Doing it while being a mother of two has made it even more special — and definitely more challenging! There have been lots of things to learn, decisions to make, ideas to explore and plenty of moments of excitement along the way. But every JOYTYDE piece carries a little part of that journey. I want JOYTYDE to be more than just a place where you buy jewellery. I want it to be a place where you discover something that makes you smile. Something that feels like you. Something that makes you want to dress up just because you can. Whether you're looking for something for yourself, a gift for a friend, something special for an occasion, or simply a little treat because you deserve one — I hope you find a little joy here. Because that's what JOYTYDE means to me. Wear your personality. Celebrate your individuality. And always leave a little room for joy. With love, Piku Founder, JOYTYDE New Zealand
Delivery Available Across Worldwide
Delivery Available Across Worldwide
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117+ Products
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Easy To Order